08.12.10 - ADM HITS THE RETAIL TRAIL



ADM has completed its first major retail project for leading Ethnic Supermarket The Pakeezah.

ADM has designed and produced a 4 page full colour leaflet to target shoppers in the lead up to Christmas. It features a wide range of seasonal offers and deals on the store’s Ready2Go Asian ready meals.  Click here to view leaflet.

Tony Moss of ADM said: ‘This was our first project in the fast moving world of retail and the client is delighted with the result. When we compared our leaflet with those of the major supermarket chains, ours won hands down.

‘The very nature of the industry means that much of the information is provided at the last minute, but with careful planning and close liaison with our printer we met the delivery deadline without having to compromise on the quality’.     

The leaflets are being delivered to households in various postcodes within a 15 minute drive time of the store which were selected using ACORN profiling.   The whole planning process and distribution strategy was coordinated by ADM.