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The brief was simple. 75,000 pens, a two colour logo and a price point set by the client. The only spanner in the works was a deadline of less than 2 weeks from start to finish. Tony Moss of ADM picks up the story: ‘To achieve the required price point we would have normally brought the finished product in from the Far East. ‘The deadline didn’t allow us to do this but our relationship with a UK based supplier who had sufficient pens in stock and who do their printing in house allowed us to complete the job on time and on budget.’ Just for good measure ADM also supplied branded satchel bags to carry the pens. The pen was produced to support a series of field marketing events to raise brand awareness of ‘bing’, the new Microsoft web search engine. |
04.02.10 - ‘BING BONG’ - ADM FULFILS MASSIVE PEN ORDER