21.05.10 - GO RACING IN YORKSHIRE BACKS A WINNER WITH ADM

ADM is working with Go Racing in Yorkshire, helping to promote this year’s Ladies Day events across the nine Yorkshire racecourses.  

ADM has issued press releases specifically targeting Women’s Interests and Fashion Editors across the county’s print and on-line media to coincide with the first Ladies Day at Wetherby on May 20.

Releases will also be distributed after each race meeting announcing the individual course winner, which will culminate in the grand final at Doncaster during the St Leger meeting in September.

Tony Moss of ADM said: ‘Ladies Day gives courses the chance to broaden their marketing to encourage ladies who may not be regular race goers to put on their best frocks and have a great day out.

‘With our extensive database of media contacts we can get the message away from the traditional racing pages and into the hands of fashion editors.’

The dates of Ladies Day at the 9 Yorkshire racecourses are:
 
May 20 – Wetherby
June 17 – Ripon
June 19 – Redcar
August 4 – Pontefract
August 11 – Beverley
August 13 (evening) – Catterick
August 19 – York
September 4 – Thirsk
September 9 – Doncaster