11.08.11 - IN 'n' OUT BRIEF FOR ADM

ADM has been appointed as a marketing services provider to IN ‘n’ OUT car servicing.

The firm whose head office is in Northampton currently has 10 centres across the UK, from Stockton in the north, to Cardiff in the west, and has plans to increase their geographical footprint across the UK.

ADM has been tasked to drive customers to IN ‘n’ OUT centres through a range of activities and marketing initiatives.

These will include SMS and e-mail marketing, location based door to door initiatives and recommend a friend schemes. They are also reviewing various social media strategies.

Tony Moss said: ‘It is a very interesting time to be getting involved with the client as they have some ambitious expansion plans. We were able to demonstrate a clear understanding of their business and an ability to think creatively within a limited budget.’