21.09.10 - ADM ADDS SPICE TO SUPERMARKET OPENING

ADM has been appointed to handle the PR and Marketing for a new Asian Supermarket in Bradford.

The Pakeezah Halal Food Group has recently opened a new 8,000 sq ft store in the Girlington area of Bradford, its second store in the city, which could create up to 70 new jobs.

Tony Moss of ADM said: ‘We were recommended to the Pakeezah Group by one of our existing clients. Without their own marketing department they were keen to work with a local agency who could provide all the functionality of an internal department in a cost efficient and creative way.’

The launch of the new store has already created a real buzz around the city with significant press coverage being achieved.

‘As well as the traditional local and business media we have been able to utilise our exiting contacts in the key Asian media to make some real noise,’ said Tony.