12.07.10 - ADM PUT FIZZ INTO SODASTREAM CAMPAIGN

ADM is supporting the re launch of iconic brand Sodastream as it makes a much over due reappearance in major retail stores this summer.

As part of the support activity ADM has produced eye catching point of sale material specifically for Harvey Nichols who are marketing a special limited edition Sodastream machine designed by Karim Rashid.

In line with the retro theme of the marketing ADM has sourced and supplied 40,000 button badges to be used as giveaways as well as t-shirts and jackets for the sales team who will be supporting the launch at stores, venues and events across the UK.

Tony Moss of ADM said: ‘It has been really exciting working with such a well known brand. It was a ‘must have’ accessory in many homes during the 1980’s and hopefully that can be repeated this time around.

‘The roll out of the campaign required careful co ordination to make sure all elements came together at the required time which through careful management and planning we were able to achieve.’