07.04.11 - THINK LEGAL THINKS ADM

ADM has created a new corporate identity for claims management company Think Legal.

The new logo features ‘Harry the Hedgehog’, a distinct character who will develop into the brand spokesperson, across all communication platforms. 

Tony Moss of ADM said: ‘Hedgehogs are traditionally most associated with being the victims of motor accidents. We felt it was a nice twist on this stereotype to make Harry a real hero.’

The hedgehog illustration was produced internally by the ADM design studio.

Think Legal is one of a new breed of claims management firms who aim to simplify the whole process of motor accident claims and ensure speedy settlements for the injured party.